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Market research

Representative Market Research

Each market research survey strives to obtain results that are a good indication of the views of the target demographic. This is often the whole point of undertaking the market research, whether it be to find out what consumers think of a certain product, or to find out people’s views regarding certain subjects. However, due …


When Leaders Don’t Listen

It’s great to work with a leader who knows a lot. It’s absolutely terrible to work for a leader who knows it all.  I want you to pay particular to the wording of those two sentences. When a leader knows a lot they work WITH their people to create an environment of growth and success. …